The FCA's New 'Consumer Duty'

The UK's Financial Conduct Authority is consulting on the introduction of a new "consumer duty" that will apply to regulated firms in relation to their regulated activities by 31 July 2022. This follows the report on a previous consultation in April 2019. The FCA is holding a webinar on the proposals on 10 June 2021; and comments will be open until 31 July 2021. The rules would be consulted on by 31 December 2021. Please let me know if I can help.

Broadly, this would require firms to act in ways that enable retail customers to obtain the outcomes they should be able to expect from the firm's products and services, rather than to hinder customers obtaining those outcomes. This effectively puts firms (and, significantly, the FCA) in the customers' shoes. 

This may require some firms to radically alter their culture and behaviour to focus on consumer outcomes, and putting customers in a position to act and make decisions in their own interests. 

There will be three elements to the new duty:

• A new consumer principle: "a firm must act in the best interests of retail clients" or "a firm must act to deliver good outcomes for retail clients". 
• Broad rules that would require firms to take all reasonable steps to avoid foreseeable harm to customers and enable customers to pursue their financial objectives; to act in good faith. 
• More detailed rules and guidance on firms' conduct relating to four specific outcomes: communications; products and services; customer service; and price and value. 

The FCA is also consulting on the potential benefits of attaching a private right of action to the new duty, and what any unintended consequences of this might be. 

Critics of the FCA's approach to consumer outcomes in the wake of various 'scandals' over the years will be hopeful that this new duty will see the FCA aligned with consumers, rather than tending to protect its own reputation, the 'financial services industry' and the firms its regulates.