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Wednesday, 29 May 2024
Virtual IBANs (vIBANS) Explained
Friday, 24 May 2024
Understanding Card Scheme Fees: Payment Systems Regulator Report
The Payment Systems Regulator has issued a consultation paper/interim report burrowing further into the apparent lack of competition between the two major card schemes and potential harm to customers, particularly on the acquiring side. The PSR identified in a previous report that the card acquiring market wasn't working for UK merchants whose turnover is less than £50m, with one problem being the inability to compare pricing. This report reveals that fees charged by the two main card scheme operators have increased 30% in real terms over 5 years, with no link to improvement in service quality. The report looks at how the scheme operators deal with both their card issuing and acquiring members, but tends to focus on problems that acquirers have in understanding fees imposed on them, since they represent about 75% of the operators' net scheme/processing fee revenue. The specific problems and the proposed remedies are outlined below. There’s an opportunity to respond to the consultation by 31 July. Please let me know if I can help you understand the potential commercial or regulatory impact in your case.
In particular, the report sets out a number of areas where the quality of service is leading to poor outcomes for acquirers and merchants, including a lack of transparency in billing information for mandatory and optional fees, and as to the triggers of (potentially avoidable) 'behavioural fees' (intended to deter certain practices or incentivise the adoption of specific technical solutions):
(a) acquirers often experience difficulties accessing, assessing and acting on information they receive from Mastercard and Visa – which requires time to query, and some even employ consultants or pay for additional reporting or other services from the schemes themselves to understand pricing and fees charged;
(b) as a result, many acquirers aren't able to adopt a very sophisticated assessment of the impact of scheme/processing fees - and even where they can pass fees on contractually they may decline to do so or ‘misbill’ (either under/over bill) merchants;
(c) A large majority of acquirers described issues relating to the transparency of information on mandatory and optional fees - in fact acquirers reporting such issues accounted for over 90% of the total acquiring market;
(d) Poor outcomes for acquirers include:
- Acquirers have difficulty understanding behavioural fees, which may also be distorting the behaviour and responses of acquirers and merchants, and limit the point of the behavioural fees;
- Acquirers also find it difficult to understand mandatory and optional scheme and processing fees and how they apply, including whether certain services (and therefore the fees) are optional or mandatory;
- Acquirers have problems accessing and clarifying information with the scheme operators, in a timely fashion or sometimes at all.
(e) remedies include requiring Mastercard and Visa to:
- Develop and publish a pricing methodology to explain how the prices of these services relate to costs, together with obligations to document decisions;
- Demonstrate that a service is ‘optional’, i.e. that viable alternatives to supply by the two card schemes exist;
- Provide acquirers and merchants with more accurate and relevant information about behavioural fees, so they can be avoided or at least their cost can be correctly allocated;
- Consult more widely before introducing new services or making changes to prices.
- Provide bespoke materials to help specific businesses understand the scheme services being supplied;
- Improve the quality and timeliness of information provided to acquirers, including billing information.
Monday, 20 May 2024
Are Influencers Regulated?
We've come along way from sponsorship and advertising deals for sports stars, actors and other celebrities. Now products are marketed by some people whose celebrity and vast wealth comes only from marketing products through posting their own personal 'lifestyle' content in the social media. Of course, 'traditional' celebrities are also in on the act, and can command even greater sums for their own highly personalised, lifestyle-type endorsements. Yet such personal content is rarely filtered through any type of compliance process, unlike traditional advertising. And the temptation to make a fortune at the touch of a screen often overrides any sense of responsibility on the part of the influencer. As a result, the role of 'influencer' has become one of the most highly regulated in society... and that regulation will only intensify. Please get in touch if you need advice.
It's no surprise that politicians are at pains to see this evolution as wildly positive:
Europeans are spending more time online, meaning that influencers who create content for social media have a greater impact than ever before on the way we perceive and understand the world. In order to ensure that this impact is positive, the EU must provide support to influencers, enabling them to build their media literacy and increase their awareness and appreciation of the rules that govern their actions online.
- Benjamin Dalle, Flemish Minister for Brussels, Youth, Media and Poverty Reduction
In typical civil law fashion, the EU is calling for positive regulation that will effectively permit the practice of being an influencer and govern how it can be done lawfully.
In common law countries, it's also a case of the law catching up, but the authorities in charge of the marketing rules are less enthusiastic, responding with advertising bans, for example, and now a Financial Conduct Authority prosecution relating to activities between 2018 and 2021 (perhaps more to do with its ban on certain marketing high risk financial derivatives to retail customers).
The regulators responsible for retail sales (CMA), broadcasting (Ofcom) and advertising (ASA) began jointly targeting 'hidden advertising' in 2020, while the FCA's latest social media guidance is also partly aimed at influencers and other affiliate marketers.
Yet even the guidelines can be tough to follow, and influencers may well cross the line into other regulated activity, such as the need to register with the FCA for anti-money laundering purposes if you make arrangements with a view to crypto trading, for example.
Please get in touch if you need advice.