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Wednesday, 29 May 2024

Virtual IBANs (vIBANS) Explained

The European Banking Authority has put together a helpful overview of the six main ways that virtual International Bank Account Numbers (vIBANs) are being issued and used throughout Europe (and the UK). The EBA clarification is welcome, as there is confusion as to whether a vIBAN represents/creates a corresponding payment account, or just operates as a unique reference number to track payments. Not only does this confusion fail to fix underlying problems, such as IBAN discrimination, but it can also trigger many other compliance and commercial challenges. There is also concern as to whether vIBAN schemes are adequately supervised and transparent, including from a financial crime standpoint... Please let me know if I can help you navigate any issues you have regarding vIBANs under existing regulation, or under the proposed controls relating to them.

What's a vIBAN?

You will likely have seen your own unique IBAN - the string of letters and numbers that relates to your current account (the most common type of payment account). IBANs are used in about 80 countries, including the UK and EU, and each IBAN has some letters to denote the country where the bank account is based. They are usually used for international or 'cross border' payments, instead of the 'account number and sort code' for domestic payments. 

Tracking incoming payments is not really a consumer problem, but some businesses need to receive many payments from many different customers into one current account (to pay for, say, purchases or deposits). Usually, the business gives each customer a unique reference number to include in each payment order, along with the bank account number, so the company knows who paid. The trouble is that many customers don't include their unique reference number when making the payment from their bank, so the business receiving the payment has to spend time figuring out ('reconciling') who made the payment while the funds sit in 'suspense'. That means extra cost and delay in processing transactions, and that's usually a problem for both the business and the customer concerned.

Where a business has a really big corporate customer, it might make sense to a separate bank account (and related IBAN) just for that customer. But that would usually prove very costly for lots of consumers or smaller business customers. 

Enter the vIBAN! 

Instead of the additional reference number with the IBAN, the business gives each customer one unique account number to make the payment to. That a unique number looks like an other IBAN but is really just a unique number that the issuer uses to receive and move the funds to the business's actual IBAN and bank account. It's literally a virtual IBAN.

In many cases, the vIBAN may be issued/controlled by an intermediate payment service provider which holds a database matching each vIBAN with a customer number given to it by the business. When the money comes into the relevant IBAN account for that business, the intermediary electronically reports who made the payments in a way that the business can then match with its actual customer database. 

The business could also make payments to customers using the same process, but in reverse. 

Each vIBAN can also be limited to a particular type of transaction, like 'top-ups' to an e-money account or prepaid card.

One confusing aspect of the EBA report is that it refers to the actual bank account associated with the IBAN as the 'master account' which implies that each vIBAN is itself an account when that is not the case.  There is only one actual bank account involved in an IBAN/vIBAN arrangement. If there has to be a reference to a 'master' at all, then it would be more helpful if the IBAN itself were referred to as the 'master IBAN' to differentiate it from the vIBANs associated with it (there is also the concept of a 'secondary IBAN' that refers to the actual bank account).    

Do vIBANs have other uses and benefits?

vIBANs have other benefits besides solving the main payment-tracking problem. 

Sometimes, for example, local banks or businesses in one country will refuse to make payments to an IBAN that has a different country code (so-called 'IBAN discrimination'). So a supplier based outside that country will arrange for local vIBANs to be presented to its local customers, so they or their bank won't refuse to pay. IBAN discrimination is banned in the EU and UK under the Single Euro Payments Area (SEPA Regulation), but the rule is not always enforced in practice. 

The same set up that defeats IBAN discrimination is also used to establish a more cost-effective global payment network. That's because the ability to receive and make payments locally in many different countries usually requires a network of different local payment service providers, but they can all be controlled by one corporate team. That team can manage payments for external customers or internal payments among the companies in the same corporate group, and can also keep balances in different currencies to minimise foreign exchange exposures and conversion costs.

What are the risks/concerns relating to vIBANs?

Possibly the easiest concern to understand is that people making payments (and their payment service providers) are nervous about not being able to tell the difference between an IBAN and a vIBAN. Only the recipient/payee and the PSP(s) issuing the vIBANs know the difference and there may not be any direct customer relationship between the PSP that issued the vIBAN and the end-user. As described above, the initial 'payee' may in fact be an intermediary PSP and not the PSP of the actual intended end-payee. That could interfere with the need to verify the actual payee (and efforts to stop 'Authorised Push Payment' fraud). Similarly, the use of vIBANs may impede the transparency requirements around payer and payee under Funds Transfer and SEPA/ISO standards.

At the regulatory/technical level, some regulators (indeed vIBAN issuers!) don't understand that vIBANs as really just reference numbers. Sometimes vIBANs are also confused with a 'secondary IBAN' which, like the original or 'primary IBAN' also identifies an actual bank account. Some regulators also seem to believe (or there is contractual/operational confusion which suggests) that a vIBAN necessarily implies or creates a distinct, extra payment account (rather than just the data showing which end-user made/received a payment). Unfortunately, that analysis would also mean there is a direct customer relationship between vIBAN issuer and the end-user, which would trigger a lot of related contractual and compliance requirements and confusion over customer's rights (including deposit guarantee schemes), regulatory supervision and complaints. 

However, even if the vIBAN were to be considered an 'identifier' of the actual bank account under the associated IBAN, where the end-user is not the named holder of that bank account then the account could not be deemed that end-user's payment account. The EBA is concerned that this may mean an end-user somehow lacks a payment account and the related regulatory protection that brings. But, of course, the vIBAN itself is just a reference number that the end-user quotes when initiating a payment order - and a payment order could only be initiated in relation to a source payment account from which the relevant funds are to be drawn to fund the payment transaction.

Some regulators agree that vIBAN issuance is not itself a regulated banking/payment service activity, so cannot provide the basis for an institution to open a branch in another member state (host state) under passporting arrangements. Other regulators allow vIBAN to constitute an activity enabling passporting or requiring local authorisation/agency. This means that institutions need to check the regulators view on both sides of each border they wish to 'cross' by issuing vIBANs.

The EBA has also found that some regulators have effectively banned cross-border issuance of vIBANs, by requiring that there must be no divergence between the country code of the vIBAN and the country code of the IBAN of the actual payment account. While those regulators point to ISO technical standards for their view, the EBA has explained that the European Commission does not share that interpretation, nor is it consistent with the SEPA Regulation.  

There's also some risk that a PSP issuing vIBANs might be facilitating the operation of an unauthorised payment service business, depending on the nature of the business being operated by the immediate customer and services offered to end-users (i.e. is that customer offering one of the specified 'payment services' as a regular occupation or business activity). 

There is also the potential for failures in fraud reporting where a payment is made to a vIBAN in one country, but actually means the payment has been routed to a payment account with an IBAN in another country.

Are separate vIBAN controls needed?

Some regulators' concerns about vIBANs might be addressed if those same regulators were to tackle IBAN discrimination in their jurisdictions - so that vIBANs aren't needed as a 'band aid' or 'sticking-plaster' for that problem. 

For anti-money laundering purposes, it's especially important for the issuing PSP to understand the payee's business, the scenario in which the vIBANs are being used, and the type of end-users able to use the vIBANs and the rationale for the payments being received (or made). This becomes more critical where the end-users are based in another jurisdiction.

In turn, the payment services regulator in the country where the vIBAN arrangement is deployed needs to know that: vIBANs are being issued; the issuing PSP has the right risk assessment, customer due diligence and transaction monitoring controls in place (including where another PSP or business is actually allocating the vIBANs to the end users); and that suspicious transactions involving vIBANs can be detected, reported to the correct country authority and readily traced. Again, this becomes more important where the end-users to whom vIBANs are issued are based in another ('host') jurisdiction to the ('home') jurisdiction where the IBAN and bank account are based.

Some PSPs have already lost their licences over failure to comply with existing controls in the vIBAN context, but the EU's new AML Regulations will explicitly require the 'account service' PSP that offers the underlying payment account to which the IBAN relates to be able to obtain customer due diligence information on end users to whom the associated vIBANs are issued 'without delay' and in any case within five working days - even where vIBANs are issued by another PSP. 

In addition, the next anti-money laundering directive (AMLD6) will require all national bank account registers to hold information on vIBANs and their users. 

The EBA has also included an Annex listing the factors that may increase or reduce the risk of money laundering or terrorist financing.

Please let me know if I can help you navigate any issues you have regarding vIBANs under existing regulation, or under the proposed controls relating to them.


Friday, 24 May 2024

Understanding Card Scheme Fees: Payment Systems Regulator Report

The Payment Systems Regulator has issued a consultation paper/interim report burrowing further into the apparent lack of competition between the two major card schemes and potential harm to customers, particularly on the acquiring side. The PSR identified in a previous report that the card acquiring market wasn't working for UK merchants whose turnover is less than £50m, with one problem being the inability to compare pricing. This report reveals that fees charged by the two main card scheme operators have increased 30% in real terms over 5 years, with no link to improvement in service quality. The report looks at how the scheme operators deal with both their card issuing and acquiring members, but tends to focus on problems that acquirers have in understanding fees imposed on them, since they represent about 75% of the operators' net scheme/processing fee revenue. The specific problems and the proposed remedies are outlined below. There’s an opportunity to respond to the consultation by 31 July. Please let me know if I can help you understand the potential commercial or regulatory impact in your case.

In particular, the report sets out a number of areas where the quality of service is leading to poor outcomes for acquirers and merchants, including a lack of transparency in billing information for mandatory and optional fees, and as to the triggers of (potentially avoidable) 'behavioural fees' (intended to deter certain practices or incentivise the adoption of specific technical solutions):

(a) acquirers often experience difficulties accessing, assessing and acting on information they receive from Mastercard and Visa – which requires time to query, and some even employ consultants or pay for additional reporting or other services from the schemes themselves to understand pricing and fees charged;

(b) as a result, many acquirers aren't able to adopt a very sophisticated assessment of the impact of scheme/processing fees - and even where they can pass fees on contractually they may decline to do so or ‘misbill’ (either under/over bill) merchants;

(c) A large majority of acquirers described issues relating to the transparency of information on mandatory and optional fees - in fact acquirers reporting such issues accounted for over 90% of the total acquiring market;

(d) Poor outcomes for acquirers include:

  • Acquirers have difficulty understanding behavioural fees, which may also be distorting the behaviour and responses of acquirers and merchants, and limit the point of the behavioural fees;
  • Acquirers also find it difficult to understand mandatory and optional scheme and processing fees and how they apply, including whether certain services (and therefore the fees) are optional or mandatory;
  • Acquirers have problems accessing and clarifying information with the scheme operators, in a timely fashion or sometimes at all.

(e) remedies include requiring Mastercard and Visa to:

  • Develop and publish a pricing methodology to explain how the prices of these services relate to costs, together with obligations to document decisions;
  • Demonstrate that a service is ‘optional’, i.e. that viable alternatives to supply by the two card schemes exist;
  • Provide acquirers and merchants with more accurate and relevant information about behavioural fees, so they can be avoided or at least their cost can be correctly allocated;
  • Consult more widely before introducing new services or making changes to prices.
  • Provide bespoke materials to help specific businesses understand the scheme services being supplied;
  • Improve the quality and timeliness of information provided to acquirers, including billing information.

Please let me know if I can help you understand the potential commercial or regulatory impact in your case.

Monday, 20 May 2024

Are Influencers Regulated?

We've come along way from sponsorship and advertising deals for sports stars, actors and other celebrities. Now products are marketed by some people whose celebrity and vast wealth comes only from marketing products through posting their own personal 'lifestyle' content in the social media.  Of course, 'traditional' celebrities are also in on the act, and can command even greater sums for their own highly personalised, lifestyle-type endorsements. Yet such personal content is rarely filtered through any type of compliance process, unlike traditional advertising. And the temptation to make a fortune at the touch of a screen often overrides any sense of responsibility on the part of the influencer. As a result, the role of 'influencer' has become one of the most highly regulated in society... and that regulation will only intensify. Please get in touch if you need advice.

It's no surprise that politicians are at pains to see this evolution as wildly positive:

Europeans are spending more time online, meaning that influencers who create content for social media have a greater impact than ever before on the way we perceive and understand the world. In order to ensure that this impact is positive, the EU must provide support to influencers, enabling them to build their media literacy and increase their awareness and appreciation of the rules that govern their actions online. 

- Benjamin Dalle, Flemish Minister for Brussels, Youth, Media and Poverty Reduction

In typical civil law fashion, the EU is calling for positive regulation that will effectively permit the practice of being an influencer and govern how it can be done lawfully.

In common law countries, it's also a case of the law catching up, but the authorities in charge of the marketing rules are less enthusiastic, responding with advertising bans, for example, and now a Financial Conduct Authority prosecution relating to activities between 2018 and 2021 (perhaps more to do with its ban on certain marketing high risk financial derivatives to retail customers). 

The regulators responsible for retail sales (CMA), broadcasting (Ofcom) and advertising (ASA) began jointly targeting 'hidden advertising' in 2020, while the FCA's latest social media guidance is also partly aimed at influencers and other affiliate marketers. 

Yet even the guidelines can be tough to follow, and influencers may well cross the line into other regulated activity, such as the need to register with the FCA for anti-money laundering purposes if you make arrangements with a view to crypto trading, for example.

Please get in touch if you need advice.